Sustainability at Studio Myr

In contemporary fashion, quiet luxury is defined by restraint, material integrity, and craftsmanship that values longevity over visibility.

Sustainability at Studio Myr is not a slogan or a trend — it is simply a way of working. From my earliest childhood memories of making tiny dresses and raincoats for my dolls, I developed a deep respect for materials, craftsmanship, and the quiet beauty of creating with intention. That sensibility continues to guide every decision today.

Refined knitwear is shaped through a thoughtful, material-driven process in which natural, responsibly sourced fibres, small-batch production, and careful hand finishing come together. Working with local artisans and European partners allows for human-scale craftsmanship, transparency, and an approach rooted in care rather than speed.

By focusing on longevity, ethical responsibility, and garments designed to be worn and valued over time, sustainability becomes an integrated expression of quiet luxury — not an abstract ambition, but a lived practice reflected in every piece.

Why I Choose Natural, Responsible Fibres

I work exclusively with pure, natural and responsibly sourced yarns that honour both the environment and the people who make them possible. These fibres feel soft on the skin, last for many years, and carry the beauty and honesty of nature.
Studio Myr is a European luxury knitwear label working primarily with natural fibers. These materials underpin my commitment to thoughtful, sustainable design — rooted in craftsmanship, longevity, and connection to place.

My core fibres include:

• Extra-fine RWS Merino wool — soft, breathable, biodegradable and certified for responsible animal welfare.
• GOTS-certified organic cotton — free from pesticides, gently produced with respect for soil and workers.
• Masters of Linen® European flax linen — grown in Europe, requiring almost no irrigation or chemicals.
• Small-run specialty yarns — velvet blends, artisan-dyed fibres and limited-edition textures.

These materials connect me to nature — its colours, structures, and quiet rhythms. Working with natural fibres makes designing almost meditative: the yarn tells me how it wants to behave, and I follow.

Small-Batch Production in the Netherlands

Thoughtful, local, and human-scale.

Studio Myr is an independent European knitwear brand producing locally through small-scale, human-scale craftsmanship in the Netherlands. Each collection is developed in close collaboration with local partners, allowing for transparency, care, and responsible production rooted in place.

I refuse to participate in fast production cycles. Every Studio Myr garment begins as a sample knitted by me on one of my four machines. Once the final design is ready, it is produced in small batches by one of the last remaining knitting factories in the Netherlands.

All Studio Myr collections are developed through small-scale, European craftsmanship. This human-scale production process in the Netherlands ensures that each piece is shaped with care, attention, and respect for heritage techniques.

Small-batch production means:

• No overproduction

• No stock waste

• Space to experiment and refine

• A personal connection with the people who knit my work

• Quality I can stand behind, piece by piece

Most garments still pass through my own hands before they meet their new owner.

Hand-Finishing: Where Craftsmanship Meets Care

Finishing a garment by hand is my favourite moment of the process — the quiet final step where everything comes together. I check every stitch, close every seam, steam, shape and refine until the piece feels exactly right.

Why hand-finishing matters:

• Every piece is individually checked

• Seams are softer and more durable

• Fit and drape can be adjusted with care

• Nothing leaves the atelier unless it feels perfect

Longevity Over Fashion Cycles

Studio Myr pieces are not designed for one season — they are designed for years. I create slowly, thoughtfully, and without chasing trends. Timelessness, comfort and elegance matter far more than fashion’s rapid rhythm.

Our materials are chosen to create timeless knitwear pieces with longevity and comfort.</strong> Rather than chasing seasonal trends, Studio Myr designs garments to move through time with purpose, softness, and quiet elegance.

To help your knitwear last even longer:

• Wash gently by hand or on a wool cycle

• Use minimal detergent

• Dry flat to preserve shape

• Air your garments between wears

• Store folded, never hung

Transparency & Honesty

Sustainability in fashion must be honest. I will never claim to be “perfectly sustainable,” because no garment can be produced without impact. But what I can offer is transparency: small, local production, natural fibres, responsible sourcing, limited quantities, and garments designed to last.

My intention is simple: to create knitwear with a gentle footprint and a meaningful connection between maker and wearer.

Frequently Asked Questions

Question: What makes Studio Myr knitwear sustainable?

Answer: Studio Myr uses natural fibres, produces locally in small batches, finishes each piece by hand, and avoids overproduction and waste.

Question: Where are Studio Myr garments made?

Answer: All garments are knitted in the Netherlands and hand-finished in the atelier in Thorn.

Question: Are your fibres certified?

Answer: Yes — I use RWS Merino, GOTS cotton, Masters of Linen® and other responsibly sourced specialty yarns.

Question: How long will my knitwear last?

Answer: With gentle care, Studio Myr knitwear can last many years — often far beyond fast-fashion cycles.

A Personal Commitment

My dream is simple: to make knitwear that respects the earth, honours the people who create it, and brings beauty and comfort to the person who wears it.

Thank you for supporting a way of working that stays close to nature, to craftsmanship, and to the human scale.

International shipping is handled with the same care and consideration as every stage of Studio Myr’s production process.